For all my newbies in fitness out there–

I opened my email just a little while ago. What do I find in it, but an email advertising a brand new Pre-Workout by Beachbody called Energy and Endurance.

From the website: “Intense workouts can be tough. And if you don’t have the energy to go full out, you won’t get your best results. That’s why you’ve got to try NEW E&E Energy and Endurance! 

This powerful supplement is scientifically formulated to help improve your energy,endurance, strength, and focus, so you can maximize every minute of your Beachbody^®workout. Formulated with advanced nitric oxide boosters, amino acids, electrolytes, and natural energizers, it contains no artificial flavors, sweeteners, preservatives, or high-risk ingredients.* 

Drink it before your workout to help:*

      •   Burn more calories and fat to get ripped faster.
      •   Maximize muscle performance to build muscle faster.“

Here are some nutrition facts on the product that I found after searching online.

As well as why they put what chemicals ingredients into this product.

And because indeed, this is a business, the inevitable comparisons to other products:

Obviously, I’m a fan of Beachbody. I’ve done P90X and Insanity for a while, and eventually will probably give P90X2 a try. It does seem like they came out with this Pre-Workout, which I’m betting you can only get exclusively  through their website as a means of making money in a hot market. They say this will help you to get through your Beach Body workouts but that’s clearly being marketed towards the newbie who is jumping on the BB bandwagon and thinking they need to get EVERYTHING in order to get fit. It’s $30.00 about for a 30 day supply. At a $1.00 it’s a little pricey. Caffeine is the first ingredient listed on the 455mg proprietory blend, so it’s probably somewhere between 250 and 300 mg worth (About 2.5 to 3 cups of coffee) worth of caffiene, kinda like BSN’s Hyper FX.

Since the product is really marketed towards those doing the At home workouts, which I surmise to be probably first timers who are working out, they may easily buy into the thought that you need this to help you with your at home fitness programs, which already are going to cost you a base price of $110 to anywhere to $280 if you get everything they say you need (barbells, jump ropes, weights, yoga mats, t-shirts, etc.). I love Beach Body, but it’s hard not to believe that they aren’t taking advantage of those who are new to fitness. When you first start, every product on the market seems like it will help you to build all kinds of muscle. The product is similar to a lot of others out there already. Maybe if you are doing other workouts besides Insanity and P90X it might benefit (i.e. going to the gym, training as a bodybuilder). But as one who has done most of  those programs, you simply don’t need it, at all. IF you are a newbie to working out, being stimmed out your mind with 300mg approx. of Caffeine is going to turn a heart condition you may have already, worse. If you’re a newbie, I’d concentrate on making it through the DVDs and eating right. This product? Completely unnecessary.

As I always say around these parts, some companies may not have your best interests at heart, merely their over and under on their bottom line. If you are new to working out in general, I’d steer clear from the promise that “This will get you through P90x”  And focus on getting into the routine of putting the DVD in the DVD Player every day and having a sound nutrition.